Privacy Policy

Last updated: 30 July 2025

Royal Luxury operates this shop and this website, including all associated information, content, functions, tools,products and services, to provide you as a customer with a personalised shopping experience (the "Services"). Royal Luxury is based on Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use or share personal data when you visit or use the website, make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our General Terms and Conditions and this Privacy Policy, this Privacy Policy shall take precedence regarding the collection, processing and sharing of your personal data.

Please read this Privacy Policy carefully. By accessing and using any of the Services, you confirm that you have read this Privacy Policy and agree to the collection, use and sharing of your data as described in this Privacy Policy.

What personal data do we collect or process? When we use the term "personal data", we refer to information that identifies you or another person or can be directly linked to you. Personal data does not include information that has been collected anonymously or anonymised in such a way that identification or attribution to your person is not possible. Depending on how you interact with the Services, where you live and as permitted or required by applicable law, we may collect or process the following categories of personal data, including inferences drawn from this personal data:

Contact details: including name, postal address, billing address, delivery address, telephone number and email address.
Financial data: including credit, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
Account information: including username, password, security questions, configurations and settings.
Transaction information: including the items you view, add to the basket, put on the wishlist or purchase,return, exchange or cancel, as well as your past transactions.
Communication with us: including the information you provide when communicating with us, for example,when you send a request to customer support.
Device information: including information about the device, browser or network connection, IP address and other unique identifiers.
Usage information: including information about your interaction with the Services, including how and when you interact with or browse the Services.

Sources of personal data We may collect personal data via the following sources:

Directly from you: We collect data, among other things, when you create an account, access or use the Services,communicate with us or otherwise provide us with your personal data.
Automatically via the Services: We collect data, among other things, from your device or when you use our products or Services or visit our website, as well as through the use of cookies and similar technologies.
From our service providers: We collect data, among other things, when we commission service providers to activate certain technologies and when they collect or process your personal data on our behalf.
From our partners and other third-party providers.

How do we use your personal data? Depending on how you interact with us or which of the Services you use, we may use personal data for the following purposes:

Provision, customisation and improvement of the Services. We use your personal data to provide the Services to you. This includes, among other things, fulfilling our contract with you, processing your payments, executing your orders, saving your configurations and the items you are interested in, sending notifications related to your account, creating, maintaining and otherwise managing your account, organising shipping, facilitating returns and exchanges, enabling you to leave reviews, and creating a personalised shopping experience for you, for example by recommending products based on your purchases. This may also include using your personal data to better customise and improve the Services.
Marketing and advertising. We use your personal data for marketing and advertising purposes, for example, to send marketing and promotional communications via email, SMS or post and to show you online advertising for products or services for the Services or other websites, also based on items you have previously purchased or added to your shopping basket, as well as other activities related to the Services.
Security and fraud prevention. We use your personal data to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action against potential fraudulent, illegal, unsafe or malicious activities, protect public safety and ensure the security of our Services. If you decide to use the Services and register an account, you are responsible for protecting your account login credentials. We strongly recommend that you do not share your username, password or other access data with other persons.
Communication with you. We use your personal data to provide you with customer support and effective services, respond promptly to your enquiries and maintain our business relationship with you.
Legal reasons. We use your personal data to comply with applicable law or respond to lawful procedural steps,including requests from law enforcement or regulatory authorities, to investigate or participate in civil investigations, potential or concrete litigation or other adversarial proceedings and to investigate potential violations of our terms or policies or to enforce the terms and policies.

How do we share personal data? Under certain circumstances, we may share your personal data with third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, these are providers and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analysis, customer support, cloud storage, fulfillment and shipping).
We share personal data with business and marketing partners who provide marketing services for you and display advertising to you. For example, we use Shopify to support personalised advertising with third-party services based on your online activities across different retailers and websites. Our business and marketing partners use your data in accordance with their own privacy policies. Depending on your location, you may have the right to instruct us not to share information about you for the purpose of showing you targeted advertising and marketing based on your online activities across different retailers and websites.
When you ask us or otherwise give your consent to share certain information with third parties, for example, to deliver products to you, or when you use social media widgets or login integrations.
We share personal data with our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or insolvency, to comply with applicable legal obligations (including responding to subpoenas, search warrants and similar requests), to enforce applicable terms of service or policies and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify The Services are hosted by Shopify, whereby Shopify collects and processes personal data about your access to the Services and their use to provide and improve the Services for you. Data that you transmit to the Services is shared with Shopify as well as with third parties that may be located in countries other than your country of residence, in order to provide and improve the Services for you. Furthermore, to protect, expand and improve our business, we use certain advanced Shopify features that incorporate data and information from your interactions with our shop, with other merchants and with Shopify. To provide these advanced features, Shopify may use personal data collected via your interactions with our shop, other merchants and Shopify. Under these circumstances, Shopify is responsible for processing your personal data, including responding to your enquiries regarding the exercise of your rights concerning the use of your personal data for these purposes. Further information on how Shopify uses your personal data and what rights you have can be found in the Shopify Consumer Privacy Policy. Depending on where you reside, you may be able to exercise certain rights regarding your personal data listed here via the Link to the Shopify Privacy Portal.

Third-party websites and links The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliate websites or are not controlled by us, you should check their privacy and security policies as well as other terms and conditions. We assume no guarantee and are not responsible for the data protection or security of such websites, including the accuracy, completeness or reliability of the information located on these websites. Information you provide in public or semi-public places, including information you share on third-party social networking platforms, may also be viewed by other users of the Services and/or users of these third-party platforms, without restrictions regarding their use by us or by a third party. Our inclusion of such links does not imply that we endorse the content of these platforms or their owners or operators, unless this is explicitly stated in the Services.

Children's data The Services are not intended for use by children, and we do not knowingly collect personal data from children who have not yet reached the age of majority in your country. If you are the parent or guardian of a child who has provided us with their personal data, you can contact us via the contact details provided below to request the deletion of this data. As of the effective date of this Privacy Policy, we have no knowledge that we "share" or "sell" personal data of persons under 16 years of age (as defined by these terms in applicable law).

Security and retention of your data Please note that no security measures are perfect or impenetrable, and we therefore cannot guarantee "perfect security". Furthermore, information you send to us may also be exposed to risks during transmission. We recommend that you do not use insecure channels when transmitting sensitive or confidential information to us. How long we retain your personal data depends on various factors. This includes, for example,whether we need the data to manage your account, provide Services to you, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices Depending on where you reside, you may have some or all of the rights listed below regarding your personal data. However, these rights are not absolute, may only apply under certain circumstances, and in certain cases, we may decline your request within the limits permitted by law.

Right of access: You may have the right to request access to the personal data we hold about you.
Right to erasure: You may have the right to request the deletion of personal data stored about you.
Right to rectification: You may have the right to request the correction of incorrect personal data we hold about you.
Right to data portability: You may have the right to receive a copy of the personal data we hold about you and to request that we transfer it to a third party under certain circumstances and with certain exceptions.
Management of communication preferences: We may send you promotional emails. You can object to receiving these emails at any time by using the unsubscribe option contained in our emails to you. If you decide against this, we may still send you non-promotional emails, e.g. about your account or about orders you have placed.

If your residence is in the United Kingdom or the European Economic Area, subject to exceptions and limitations by local law, you may exercise the following rights in addition to the rights mentioned above:

Right to object and right to restriction of processing: You may have the right to request that we stop or restrict the processing of personal data for certain purposes.
Withdrawal of consent: Where we rely on consent to process your personal data, you have the right to withdraw this consent. If you withdraw your consent, this does not affect the lawfulness of the processing based on your consent before the withdrawal.

You can exercise these rights where indicated in the Services or by contacting us via the contact details provided below.More information on how Shopify uses your personal data and what rights you have, including rights regarding data processed by Shopify, can be found at https://privacy.shopify.com/en. You will not suffer any disadvantages by exercising these rights. Where permitted or required by applicable law, we may need to verify your identity before we can process your requests. In accordance with applicable laws, you may appoint an authorised agent to make requests to exercise your rights on your behalf. Before we accept such a request from an agent, we require proof from them that you have authorised them to act on your behalf. It may be necessary for you to verify your identity directly with us. We will respond to your request promptly within the framework of applicable law.

Complaints If you have complaints about how we process your personal data, please contact us via the contact details provided below. Depending on where you reside, you have the right to appeal our decision by contacting us at the contact details provided below or lodging your complaint with the competent data protection authority. For the European Economic Area, there is a list of competent data protection supervisory authorities. If you wish to access this,you have the option to do so here.

International transfers Please note that we may transfer, store and process your personal data outside the country in which you reside. If we transfer your personal data outside the European Economic Area or the United Kingdom, we rely on recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant authority of the United Kingdom, unless the data transfer is to a country that has been proven to provide an adequate level of protection.

Changes to this Privacy Policy We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for other operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, adjust the "Last updated" date accordingly and make the notification required by applicable law.

Contact Should you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise one of your rights, please contact us by phone at [Insert Phone Number], by email at support@royaluxury.de or by post at 30N South Gould Street ste r, Sheridan, WY, 82801 - USA. Within the meaning of applicable data protection laws,we are the Data Controller for your personal data.